In the biggest advertising day of the year, businesses shell out huge lumps of cash to showcase their products during the largest television event of the year: the Super Bowl.
Purchasing a 30-second ad during Super Bowl XLIV cost around $3 million, according to i4u.com.
One business that has had a history of spending millions on Super Bowl advertising is Budweiser. I’m sure we all remember the Budweiser frogs and the “wassup” guys.
While watching the Super Bowl with a few friends, we noticed the abundance of Budweiser and Bud Light ads that continually made us all feel stupider for watching their $3 million spot.
In one ad, a town’s bridge collapsed and the Budweiser truck couldn’t reach the town. The apparent alcoholics panicked and quickly formed a bridge made of the town’s citizens so the 20-ton truck could safely stock refrigerators.
Another ad, this time for Bud Light, resembled an early episode of “Lost.”
After a commercial airliner crashes onto a deserted island, one woman decides to become a hero by trying to channel for help on a radio. But before she persuades her fellow passengers to lend a hand, another man finds a refrigerator full of Bud Light.
Naturally, the survivors turn the horrific situation into a huge party thanks to a few ice cold Bud Lights.
Does Budweiser know something the rest of us don’t? Have we become slaves to drinking beer?
Thankfully, the United States didn’t even rank in the top-10 of the world’s beer consumption per capita in 2004, according to BeerUtopia.com.
I’m not a fan of Budweiser’s ignorant campaign that aims at 18-35 year old males and proclaims Americans relish the opportunity to take a swig of Bud Light. Maybe this topic discourages me because of the link to alcoholism in my family.
Either way, Budweiser will continue to pitch foolish advertisements that suggest the public is in a trance with “the king of beers.”